Part One - Bread
Panera - Live Consciously
A four-part video series was made for Panera Bread’s Rube Goldberg inspired “Live Consciously, Eat Deliciously” campaign. The video series was created to highlight each of Panera’s brand values: Bread, Craft, Trust, and Community. These videos were housed in an cross-platform HTML5 website, where the user gets to start the chain reaction themselves. I was involved in brainstorming and storyboarding I also assisted in production by modeling, animating, texturing, and compositing each video.
You can check it out yourself here.